About Us

Our By Design Fashions Story

Our By Design Fashions story stated in 1986.  By Design Fashions was started by a Mother and Daughter Team, Raewyn Tate and her young apprentice Michelle (then 21)  Back then there was no Weekend trading, Friday Night shopping was the big event of the week.  Your purchases were paid for by Cash or Cheque, prices written on by hand, and you were given a hand written receipt.

Over the years we have had thousands of gorgeous customers.  Our confessional dressing rooms have herd many stories, lots of laughs, some tears, many just needing a friendly ear, and far to many gorgeous customers putting themselves down.  After a small growling and the time taken to find them their perfect look, they stand in front of our mirror to see how gorgeous they really look.

Our 4 walls have seen a lot of life changes over the years.  My Family has been born and grown up.  Raewyn has retired to life at our beautiful Waitarere beach and our girls Liz has retired and both Jenny and liz have been a huge part of our story. We now have life in the cloud and you don't even have to come into our store to shop at By Design Fashions.  But if you do you will receive good old fashion service.


Our girls are available for one on one appointments, just give us a ring or email us to book an appointment.

These appointments do come with a warning!

You will look fantastic and feel fabulous, but you will have strangers tapping you on the shoulder to ask you where you shop.

Contact Us

We love to hear from our customers

email us   bydesignfashions@xtra.co.nz   or  phone us on  06 3682784

Visit Our Online Store

If you can't make it in to see us in person, you can shop for all of our latest fashion online.