About Us

Our By Design Fashions Story

Our By Design Fashions story stated in 1986.  By Design Fashions was started by a Mother and Daughter Team, Raewyn Tate and her young apprentice Michelle (then 21)  Back then there was no Weekend trading, Friday Night shopping was the big event of the week.  Your purchases were paid for by Cash or Cheque, prices written on by hand, and you were given a hand written receipt.

We have come along way in 30+ years.  Raewyn has since retired to the Beach.  We are fully computerized with a online store,  Facebook and Website.

But you will still receive the same fantastic service, which comes from being an independent boutique.  The passion is still there and every garment is personally chosen with our customers in mind.  We still cater for the 40+ women who loves fashion.  She loves beautifully fitted garments designed for the New Zealand women.

We would love to help you find your individual distinctive style.




Contact Us

We love to hear from our customers

email us   bydesignfashions@xtra.co.nz   or  phone us on  06 3682784

Shop hours

We are open Monday - Friday 9.00 - 5.00

Saturday 9.30 - 1.00

Visit Our Online Store

If you can't make it in to see us in person, you can shop for all of our latest fashion online.