Loobies Story


A Love of life.  This Season holds true to the core of Loobies Story Philosophy.  To use creativity to enhance our living, surrounding ourselves with the things we love to make us feel good.  Softness of fibre, style and grace, enduring design, considered sustainability,  comforting and pleasing to the eye.

A collection designed with an awareness tat we are in a new place in time and very mindful of what has become important to us now. 

Feel good concepts of harmoney serenity, goodwill - Colours are rich and empowering

Together we have risen.

Loobies Story - Loobies Story has become one of By Design Fashions most sort after brands. Loobies Story brings a taste of what is happening around the world but with their own twist.  You will love the fit and exclusive prints.  When you buy a loobies Story garment you buy a garment that you will treasure in your wardrobe for many years to come.